Press & Media

The shopping intelligence layer households have been missing.

Cartana helps households compare local grocery prices, build optimized carts, and track deals across nearby stores — all in one place, with no ads and no data sales.

By the numbers

$1,000+

Average household overspend on groceries per year

Source: USDA

40%

Of food purchased is never eaten

Source: USDA / FMI / NRDC

60+

Store chains tracked in Cartana

Source: Cartana data

2,400+

Households on early access waitlist

Source: Cartana data

The story

American households are spending more on groceries than ever — and most of that overspend isn't intentional. It's the result of fragmented information: prices that vary by store, promotions that are hard to track, and apps built to maximize purchases rather than savings.

Cartana was built to fix the information problem. Not by telling people what to buy, but by giving them clear, accurate, real-time data so they can make their own informed decisions.

The product compares local prices across 60+ store chains, helps shoppers build optimized carts (by best price, fewest stops, or shortest drive), and tracks price trends over time so households know when to buy and when to wait.

It is free to use. It does not sell user data. It does not take fees from retailers.

Story angles

Grocery inflation coverage

Cartana's data shows real price variance across chains — a source for consumer-facing inflation stories.

Privacy-first consumer tech

A shopping tool that explicitly refuses to sell data in a space dominated by ad-funded platforms.

Household financial wellness

The $1,000+ annual overspend story — and how Cartana addresses the information gap driving it.

The anti-DoorDash angle

Delivery apps have increased household grocery spend. Cartana goes the other direction: in-store savings intelligence.

About Cartana (boilerplate)

"Cartana is a shopping intelligence platform that helps households compare local grocery prices, build optimized carts, and track deals across nearby stores. The app covers 60+ national and regional store chains, displays real unit-price comparisons, and tracks price trends over time. Cartana is free to use and does not sell user data to advertisers or retailers. It is currently in early access at cartanaapp.com."

Brand assets

Cartana logo

Logo — Color

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Cartana logo white

Logo — White

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Cartana icon

App Icon

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Brand colors

Teal 600 (Primary)

#0d9488

Teal 50 (Light)

#f0fdfa

Slate 900 (Text)

#0f172a

Slate 500 (Secondary)

#64748b

Working on a story?

We respond to press inquiries within one business day. We can provide data, quotes, screenshots, and interviews.

press@cartanaapp.com